Agenda ITC e-Choupal: An Introduction, 1 Stake holder Analysis Comparison of ITC’s Supply chain of Soya bean before e-Choupal Initiative. ITC is one of the country’s biggest foreign exchange earners (US $ billion in the last decade); ‘e-Choupal’ initiative is enabling Indian. ITC eChoupal Initiative Essay. Words 6 Pages. The eChoupal has provided the services that increase efficiency of all stakeholders along the value chain.

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This article needs to be updated. By using this site, you agree to the Terms of Use and Privacy Policy. Please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention.

This article has multiple issues. The farmers do not pay for the information and knowledge they get from e-Choupals; the principle is to inform, empower and compete. ITC Limited has provided computers and Internet access in rural areas across several agricultural regions of the country, where the farmers can directly negotiate the sale of their produce with ITC Limited.

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ITC e-Choupal eco-system

The warehouse hub is managed by the same traditional middle-men, now called samyojaks, but with no exploitative power due to the reorganisation. The sanchalak bears some operating cost but in return earns a service fee for the e-transactions done through his e-Choupal.

From Wikipedia, the free encyclopedia. Even small farmers have gained from the initiative. If notability cannot be established, the article is likely to be mergedredirectedor deleted. The ITC e-Choupal initiative has emerged as an efficient rchoupal channel for a variety of goods and services, raising farm incomes and making farming more profitable.


Its services reach out to more than 4 million farmers in over villages through kiosks spread across 10 states. Irc network of village internet kiosks – e-Choupals – enable even small and marginal farmers in rural India, who are de-linked from the formal market, to access real-time weather and price information, and relevant knowledge and services to enhance farm productivity, quality and command better prices – improving their competitiveness and capacity to manage risk.

The computer is housed in the sanchalak’s house and is linked to the Internet via phone lines or by iitc VSAT connection. This page was last edited on 5 Aprilat Retrieved from ” https: The system saves procurement costs for ITC Limited.

Please update this article to reflect recent events or newly available information. Views Read Edit View history. Online access enables farmers to obtain information on mandi prices, and good farming practices, and to place orders for agricultural inputs like seeds and fertilizers.

Please help improve it or discuss these issues on the talk page. This endeavour also includes the Swasthya Choupal initiative that focuses on enhancing unitiative on maternal and child care through a network of Village Health Champions. Complementing this digital infrastructure is Choupal Pradarshan Khet – customised agri-extension services, demonstration plots and training programmes that promote best practices and assist farmers to diversify crop portfolios.

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The ITC eChoupal Initiative by Sean Messenger on Prezi

These middlemen make up for the lack of infrastructure and fulfill critical jobs like cash disbursement, quantity aggregation and transportation. ITC e-Choupal’s achievements have been well documented as case studies in premier institutions like the Harvard Business School, references fchoupal World Bank reports and in eminent publications like The Economist. The Company leverages the e-Choupal platform to support holistic development of rural communities in and around e-Choupal catchments through a number of initiatives – dairy management, agarbatti manufacturing and skills development – aimed at stimulating non-farm incomes and creating sustainable livelihood opportunities.


Farmers can get real-time echoupao despite their physical distance from the mandis. Let’s put India first”. The topic of this article may not meet Wikipedia’s notability guidelines for companies and organizations. This helps farmers improve the quality of their products, and helps in obtaining a better price.

The programme installs computers with Internet access in rural areas of Initiagive to offer farmers up-to-date marketing and agricultural information.

ITC e-Choupal eco-system

ITC e-Choupal eco-system The ITC e-Choupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by co-creating rural markets with local communities. Since the introduction of e-Choupal services, farmers have seen a rise in their income levels because of a rise in yields, improvement in quality of output, and a fall in transaction costs.

There are 6, e-Choupals itx operation in 40, villages in 10 states, affecting around 4 million farmers. Agricultural marketing in India E-commerce in India.

The ITC e-Choupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by co-creating rural markets with local communities.